Stories are better in Tandem.

Your child's story, set anywhere in the world

You spin a globe, drop a pin on any place in the world, and Tandem generates a story set in that location.

It could be somewhere you've been on holiday, somewhere family lives or somewhere you've always wanted to visit. The story comes back with local landmarks, language, and details that make it feel like you're there.

Erica tested it first with her son. They went fishing in Elk River, Minnesota, rode a dala dala through Kariakoo Market in Dar es Salaam, Tanzania, then chased a runaway ice cream ball through the streets of Bern, Switzerland.

It's storytime that takes you somewhere.

Stories that show the world as it actually is

A place like Dar es Salaam contains extraordinary human diversity. Chemical engineers and street vendors, children in school uniforms and children at beaches. A story set there should reflect that.

When we tested across locations, we caught something: stories kept defaulting to narrow, clichéd versions of a place rather than the full picture. So before we launched, we went back.

We reviewed dozens of stories for quality, representation, and safety. We consulted our independent ethics committee. We added explicit instructions to push past the most common portrayal of a place and surface the diversity that actually exists within it. This isn't a one-time fix. We keep testing, monitor flagged stories, and refine as we go.

Because what your child encounters in a story shapes how they see the world. We take that seriously.

We wrote more about how we built this on our blog:

What we've been up to

A few other things we're launching:

• A smoother onboarding flow so your first story feels magical from the start
• Learn About AI books which are age-appropriate stories that explain how AI actually works because your child will grow up using it
• A completely redesigned reading experience with larger, interactive images, embedded text and more engagement within stories

A note on the UK screentime guidance

The UK government recently published new guidance on screen time for under-5s. The headline: co-viewing and purposeful screen use matter and passive scrolling doesn't.

That's the whole reason Tandem exists. Tech made for two, not tech for one.

Rob wrote up our take on the blog if you want the longer read here:

Thank you for joining us on this journey, and please keep telling us what would make it even better for you at info@playtandem.com.

And if you know another parent who's exhausted by screen time battles and looking for something different, send them our way: www.playtandem.com

Warm wishes,

Team Tandem